Exciting news, readers! Remember that glossy unicorn giveaway Breyer did a few years back? Well, hold on to your hats, because there's another one (although he isn't glossy)! Meet Regulus!
Model Horse Madness
News, notes and maybe a little snark from the world of Breyer model horses.
Friday, April 10, 2026
National Unicorn Day giveaway!
Wednesday, April 8, 2026
Is it that time of year already?
Huh. Careful what you wish for, I guess? Well, I guess it's time for the Collector Club Appreciation event! Previously held in June and December, it's now been moved up to April. Speculation about Breyer's financial situation aside, it's time to see if you can find $175 worth of merchandise to buy (or just spend $185 for the model like I did)! Buyers will receive one of these four glossy models:
Tuesday, April 7, 2026
New arrivals!
Greetings, readers! While we slog our way through this seemingly-extremely-long period of almost no Breyer news, I've got some new arrivals! Huzzah!
Wednesday, April 1, 2026
April Fool!
Well, readers, it's April Fool's Day (for a little while longer in North America, anyway), and Breyer came up with another clever April Fool's joke!
Are your Breyer horses longing for a little extra style on their feet? Coming mid-year 2026, we're excited to introduce HorseShoes - the new accessory for equines who expect something a little more special from their kicks! 👟 The collection starts with a set of four athletic sneakers in Breyer blue and yellow, with more options to come in the future. What are your horses looking for - boots? High heels? Cozy slippers? Let us know in the comments below!
Looks like someone sculpted them right onto the model's feet with epoxy or something! Cute, and not nearly as controversial as some past jokes. Actually, if they were easy to put on and take off, there might actually be a market for these with the kids!
No sign of any April Fool's blind bags yet, but they've been known to come out after April Fool's in the past, so maybe in the next couple of days (although I don't think the last two series were particularly good sellers, so who knows if we'll get more).
Friday, March 27, 2026
March Collector Club newsletter!
Good news, everyone! The March Collector Club newsletter has been released! If you're a CC member, check your email for more information. This month's cover story is a digitized version of an old video from a Breyer Tour stop in 1996. There's also a giveaway of a set of bears, Breyer's spring sale event, and this sneak peek:
Thursday, March 26, 2026
The road to El Dorado
Attention, readers! We interrupt this, uh...long period of nothing new to post about...with this! The next Vintage Club release, El Dorado! Behold:
Tuesday, March 17, 2026
San Juan selections are out!
Attention, readers! If you entered for the latest web special, San Juan, the selections are now out! Check your email (and/or the website) to see if you were chosen. I didn’t enter for this one, but congrats to all the winners!






