Attention, Breyerfest All-Access ticket holders! Emails have gone out from Leap (formerly known as ShowClix) containing QR codes for your special run selections! They may not all have gone out yet, so don't panic if you haven't gotten an email yet. It doesn't appear that the VIP ticket emails have gone out yet, and if you're an Online Access ticket holder, you won't see your selections until you log into the Breyer Store on Breyerfest Friday. I hope everyone got the models they were hoping for - my tickets were selected for all Scandi Surprises and Lithas, so I guess I'll be up to my ears in Litha models. Hopefully that means I'll get the decorator, but I'll also be looking to trade for whichever Oseburg I don't get with my VIP package.
In other exciting news, it looks like those leaks from a few months ago were indeed for this year's TSC blind bags! I don't have photos I can use yet, but the models are a blond sorrel Augustus, dark liver chestnut Giorgio, black leopard Esperanza, gray G3 Cantering Warmblood, bay pinto Enya and bay/buckskin G3 TWH. One of the chase pieces is a pink/purple Brio, and we haven't seen the other chase yet. They can be ordered from TSC here, so knock yourselves out if you want some!
Model Horse Madness
News, notes and maybe a little snark from the world of Breyer model horses.
Tuesday, June 30, 2026
Ticket selections and Tractor Supply blind bags!
Monday, June 29, 2026
More auction models!
Well, we all thought the auction model reveals were done, but Breyer had a few more up their sleeve! Firstly, last week's reveal post has been updated to show two of the onsite-only models:
And lastly, there's a new reveal post for today! Behold:
That's it for auction models, but keep an eye on your email - apparently the emails from ShowClix are supposed to be coming out soon! And also, there's a series 8 of blind bags that can be ordered from Tractor Supply, but we aren't sure what's in them yet. People that order online are being shown a delivery date of 7/5, so maybe we're getting the blind bags early this year! (I'm not confident that they'll actually show up on that date). Maybe I can snag a few before I go back to NZ after Breyerfest!
Saturday, June 27, 2026
Featured Breyerfest - 1998
Hello and welcome to another edition of Breyerfest 1998. This week we're traveling back in time to 1998. Here are some notable things that happened in 1998 (not an exhaustive list):
- Google is officially founded
- The Legend of Zelda: Ocarina of Time is released, the first 3D game in the series
- Titanic becomes the first film to earn $1 billion at the box office, and also wins a billion Oscars
- The Winter Olympics are held in Nagano, Japan
Date: July 24-26, 1998
Celebration Horse: Rejoice
Number of Celebration Models produced: 3, 900
Attendance: No solid numbers, but the JAH recap says the event drew "one of the largest crowds since its debut nine years ago." Speaking of attendance, I received this statement from a reader:
1995 was the first year that I attended the whole weekend (just one day in 1994). The attendance of 3000 is correct as Breyer served a buffet type dinner to the attendees which would have been impossible if the attendance was 15,000 as stated for 1994. The buffet type dinner went on for several years. The earliest attendances was 3000 or under. I attended every year from 1994-2016. It wasn’t until later years that it started to grow to over 10,000.
So, I think the attendance records from those early years are, well, spotty to say the least. But anyways, here's the first 1998 page from the commemorative program:
The real Rejoice was a National Show Horse who, as the breed suggests, excelled in the show ring, but I haven't been able to find much information about her. Special runs this year included more keychains, as well as Shannon, the glossy charcoal Clydesdale Mare who ended up being the inspiration for the timed tickets in the special run line starting in 1999. The special runs were sold first-come first-served, and people stood in line in the burning sun for hours to get a Shannon, only to have her sell out. So, the special run tickets were introduced, and each ticket had a number from 1-450 and an assigned time every hour. 15 minutes before that time, a random number between 1-450 was drawn, and that was where the line started. Much better than the old system, and still in use today at the collector events.
That's it for today - check back next week for 1999!
June Collector Club newsletter and auction models!
Greetings, readers! Well, it's been kind of a slow week, but at least we got the Collector Club newsletter for June. If you're a collector club member, check your email for more. This month's feature story details the life and accomplishments of Chief of Fourmile, and the giveaway for this month is a Harley - a descendant of Chief of Fourmile! Cool stuff. There's also this sneak peek:
And in other news, we got the last batch of auction models today! Let's start with the Semi-Rearing Mustang:
And that's it for auction models we get to see in advance! The blog post notes that there are two hidden lots, and two lots that are only available to in-person bidders...so, four hidden lots. Fortunately, we'll find out what they are in less than two weeks! Huzzah!
Wednesday, June 24, 2026
Gloss does exist!
Greetings, readers! More exciting auction reveals on the blog today - check them out!
The next lot is hidden, predictably. On to the next one!
That's it for today. I hope we get to see more auction models soon! Less than two weeks until I leave for Kentucky!
Saturday, June 20, 2026
Featured Breyerfest - 1997
Hello and welcome to another edition of Featured Breyerfest! This week we're covering 1997, so settle in and get comfortable!
Breyerfest 1997
Date: July 25-27, 1997
Celebration Horse: Bold
Number of Celebration Models produced: 3,850
Attendance: Apparently just under 4,000. There must be some confusion about the attendance somewhere, because going from 10,000 some years to less than 4,000 in others is a pretty wild swing. Anyway, here's the first 1997 page from the commemorative program:
This first page also reveals the first non-keychain Breyerfest special run! It was Excalibur, the black Hackney, whose run at least partially consisted of painted-over Giltedge models. There was still only one raffle model (Cactus the Balking Mule), plus the volunteer model (Moccasin, on San Domingo) and there was also a surprise raffle! 16 Small Poodles were produced after the mold was discovered in storage earlier that year. I wonder where those Poodles are now?
Here's the Breyerfest 1997 recap that appeared in the Sept/Oct 1997 JAH!

And here's the centerfold from that same issue, featuring some of the same photos that were later used in the commemorative program.

I've noted this before, but waiting in that line in the Kentucky heat must have been horrible.
Now, let's take a look at some of the auction models! The high seller for the year, the red roan Five Gaiter, is pictured above.
That's it for this week. Check back next week for Breyerfest 1998!
Thursday, June 18, 2026
Another batch of auction models!
Good news, readers! We've got more auction models to admire, courtesy of the latest Breyerfest Blog post. Behold:
At first the color reminded me of this Huck test color, but it's not really a match. I guess it sort of matches on his head, though. Interesting!
Kind of meh about this one, honestly. The pattern is super complicated, but I've never been that much of a fan of the puzzle-piece look.




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